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prsa national event calendar

08/04/10 APR Boot Camp: NEW Program for APR Candidates! · APR

08/10/10 How to Reach Audiences Via Mobile Devices: Public Relations on the Third Screen · Social Media & Emerging Trends

08/11/10 Gulf Spill Communications: Behind the Scenes With Government Responders · Communications Planning & Measurement

08/17/10 FREE WEBINAR-What It Takes to Change Government · Reputation & Management

08/19/10 How to Grow Word-of-Mouth Movements: People Are the Killer App · Relationship & Reputation

prsa national tactics and the strategist online

07/30/10 While CEOs rake in billions, some shareholders lose value · Throughout the past decade, few some of the country’s best-paid CEOs oversaw significant stock gains for their shareholders, The Wall Street Journal reports.

07/29/10 Most Americans lost when it comes to Foursquare, study reveals · Analysts at Forrester Research say that marketers shouldn’t check in to Foursquare as a promotion tool – just yet. They found that location-based social media platforms – while hyped and talked about among online circles – are still too small to be beneficial for major marketing pushes.

07/29/10 Escape from Jargon Land: Creative tactics for “providing solutions” · Effective public relations requires differentiation. You can’t create a meaningful message using vague buzzwords – even if you are an industry leader offering unique, turnkey solutions. Follow these tips to create captivating stories that will reach your audience.

07/29/10 Creatively using humor: An interview with @FakeAPStylebook · @APStylebook's co-founder Ken Lowery talks to Tactics about crafting a creative tweet and using humor effectively in your Twitter account.

07/29/10 What consumers want: Ogilvy’s John Bell on branding and creative content · John Bell is the global managing director at Ogilvy, leading the agency’s 360 Degree Digital Influence Practice. Here, he talks about recognizing innovation, trends on the horizon and what the Old Spice video campaign achieved.

07/29/10 Crowdsourcing your audience for innovation · Web-savvy communicators are including customers in the brand’s creative process. Learn how you can compel your audience to get involved in your next campaign.

07/28/10 Despite economic woes, Americans still trust face-to-face financial advice · Americans still seek out traditional financial professionals for help with money management, according to a recent Capstrat-Public Policy Polling survey. The results of the survey underscore a prevalent view in today’s recessionary market, showing that most people still trust financial advice – at least that given through face-to-face contact.

07/28/10 Study finds Web users distrust online content, won’t pay for microblogging · “Millions of Americans use Twitter – just don’t ask any of them to pay for it.” That’s the message researchers at USC Annenberg’s Center for the Digital Future are giving after conducting their ninth-annual “Digital Future Study.”

07/27/10 Niche journalism may revolutionize, save tomorrow’s industry · In the future, niche news sites may create a great new age for journalism – one that restores attention spans for longer-form, in-depth work, BBC News Magazine’s Andrew Marr writes.

07/26/10 Study: Why focus on people, not profits, increases investor trust · A new study by J.D. Power & Associates, titled “2010 U.S. Full Service Investor Satisfaction Study,” revealed that while growing numbers of investors believe that their chosen investment firms are driven by profits – not people – overall approval is up by 3.8 percent due to improved client contact.

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