PR in a Down Economy: Secret Strategies For Success

April 29, 2009

Co-hosted by

RESEARCH SHOWS...Public relations is the most cost-effective way to drive sales, revenues and brand value. It also delivers the highest return on investment. That’s why during an economic downturn, it is more important than ever to grab market share as competitors retreat and maintain critical visibility. The sad fact, however, is that not everyone who authorizes or influences PR budgets and headcount always understands its value in tough times. So, we are left searching for ways to do great things for our companies with fewer resources. How can it be done? Here’s a chance to learn what to do, straight from the pros.

This Blockbuster Event, co-hosted by PRSA Silicon Valleyand the Churchill Club, will provide meaningful ways to thrive—not just survive—and provide clear strategies and tactics that work.

Learn how to:

Meet and exceed the expectations of executives and audiences, despite dwindling resources;
Use social media and creative programs to break through a tough market...and out of doom-and-gloom headlines;
Adapt to the changed climate, re-prioritize and re-program your organization for SUCCESS by maximizing the impact of your PR!

As White House Chief of Staff Rahm Emanuel has said, “Let’s not let a serious crisis go to waste.” Seize this moment by focusing relentlessly on impact and value, and emerge from 2009 in a much stronger position.

An amazing line-up of speakers will share proven strategies that work...