PRSA Presents: The Future of PR

PRSA Presents: The Future of PR brings together leaders of Silicon Valley's PR and social media agencies with leaders of PR functions at its leading corporations and emerging companies for an intimate, interactive and thought-provoking discussion about the present and future of our profession.

Through a panel Q&A and via live, interactive polling, we'll ask you to join our expert panel in providing answers to the critical questions faced by communications professionals today. Questions such as:

• How are clients' needs changing as direct engagement comes to parallel media influence for importance?
• What are the skills that the next generation of PR professionals needs to remain relevant, influential and valued?
• What are the capabilities that agencies will have to provide to be the future leaders of the PR industry?
• How do PR leaders measure their impact in an era when engagement matters more than visibility?

Panelists:

• Moderator: Steve Barrett, Editor-in-Chief,  PRWeek
• Paul Bergevin, Vice President  of Communications at Intel
• Lonn Johnston, President of LEWIS Pulse
• Christopher Graves, Global CEO  of Ogilvy Public Relations Worldwide
• Hani Durzy, Director of Corporate Communications, Linked In

Where:
Rosewood Sand Hill Spa and Resort in Palo Alto

Sponsors

		Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Find out more at www.cisco.com and newsroom.cisco.com.
		The Outcast Agency partners with disruptors and leaders to build brands and create value. We approach every challenge with intelligence, creativity and passion. Founded in 1997, The OutCast Agency has offices in SF and NY with 85+ people working with 25 of the world's smartest companies. Visit their website at www.theoutcastagency.com.
		Silicon Valley-based SRI International, a nonprofit research and development organization, performs sponsored R&D for governments, businesses, and foundations. SRI brings its innovations to the marketplace through technology licensing, new products, and spin-off ventures. Visit their website at www.sri.com.

Invitations can now be requested by sending an email to: prsasv@assoc-office.com